While family is the most important influence in a child’s life, media in all its forms, including TV, computers, and other screens, are not far behind. Because media can influence how children think, feel, and behave, the American Academy of Pediatrics (AAP) encourages parents to help their children form healthy media use habits early on. Read on for information about steps you can take to encourage healthy media use habits and to learn more about media messages and TV ratings.